While a content marketing strategy first looks at the strategic place of content marketing in the overall marketing process, there is also a planning and organizational dimension, mapping the different steps regarding content planning, mapping, creation, etc. In this sense, a content strategy involves various components. In most cases several of them come back but here are some common questions to answer or tasks to fulfill in a content strategy. Let’s detail the content marketing strategy a bit more with a quick list of things to do. Analyzing what content is needed to fulfill different business goals across the customer journey or for branding purposes (often overlapping, each touchpoint has a branding dimension as well). https://f004.backblazeb2.com/file/fhnixb/Seo-Agencies-Ireland/index.html Tag(s): content content marketing content planning inbound marketing marketing strategy content should be a crucial part of your digital marketing strategies. More and more, marketers are emphasising their content marketing efforts. 2020 saw 70% of marketers actively invest in content marketing. Implementing the right content marketing strategy improves brand awareness, secures sales, and increases revenue long-term. Existing customers and potential leads both want to view valuable content. Whether the content is blogs, videos, or infographics, all should be tailored towards your target audience.