Local seo is a branch of traditional seo. It consists of strategies and techniques that focus more on geographical elements to increase the online visibility of local companies and businesses and allow them to get a higher ranking in terms of localized searches. In general, many of the practices and strategies used in traditional seo overlap with local seo. The only difference is the audience being targeted. Traditional seo has a broad or national audience, while local seo targets an audience in a specific geographic area or multiple locations. This makes local seo valuable for small businesses with a physical location.

Local seo is important because many people use search engines to find local businesses. 30% of all mobile searches are related to location. 78% of people who search for something nearby on their phones visit the business within a day. 28% of searches for something nearby result in a purchase. In short, customers are searching for your business. If you’re not there, you’re leaving money on the table. https://vimar.ie/digital-marketing-services/ https://f004.backblazeb2.com/file/fhnixb/Seo-Agencies-Ireland/index.html

Seo is a must for any business looking to get found, stand out, and get chosen online. However, for local businesses especially, there are three particularly important points of focus. https://vimar.ie/social-media-management/

Local seo is all about increasing online search visibility so your business can be found by nearby online searchers. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on google (a process known as location data or citation management ). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.

Mobile SEO: How To Optimize Your Site For Any Device

Have a clean, easy-to-navigate website. Make sure it’s immediately clear to visitors who you are and what you’re offering. Use a lot of headings to improve readability, and put your keywords in the headings. Headings stand out for search engines and will help you rank higher. Site speed is also important for seo. The last thing you want to do is annoy your visitors with a sluggish site.

Types of Businesses That Need Local SEO

local seo is the practice of optimizing your website for a specific location. If you have a local business, you want your website (and blog) to rank for search results by your local market. Optimizing your website is about making sure people can find you online. Did you know that organic search results show only the top three sites relevant to your local search? a recent moz study reveals that the local organic results actually get 40% more clicks than the regular search results at 33%. It’s because customers are more likely to compare businesses locally before checking them out in real life.

I’ve said this before, but it’s worth mentioning again: local business seo is not just the map pack/local pack. Below those three map pack results are regular organic results. The algorithms in play for google maps are different from the algorithms used in localized organic results. With that in mind, i’ll be covering the different strategies to optimize for both of these types of results. Before we get into specific success factors, i have to reiterate the importance of keyword research. Instead of covering it again, check out the two posts i’ve done on local keyword research: knowing what keywords (topics) you want to rank for is critical but backing it up with google search console data is invaluable to any local business seo campaign.

Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on google. Many of these top local businesses have invested in local seo to ensure that they reach the top of the serps for their localities. So what exactly is local seo ? it’s the process through which you can optimize your online presence to get more local customers. If you have a local business and want to turn cold prospects into customers, local seo is your best bet. A well-planned and executed local seo strategy can help you get more visibility in your immediate surroundings.

I’m not going to throw a bunch of random stats at you. But i do want to briefly show you a few fascinating statistics to highlight just how huge seo is for local businesses. 46% of all searches in google have “local intent” ( search engine roundtable ). 29% of all google serps contain a local pack in the results ( rankranger ). 76% of consumers that search for something local on their phone visit a store that day ( google ). So it’s clear that local searches make up a huge chunk of the seo world. And if you can get your local business in front of these searches, there’s a good chance they’ll be walking through your door a few minutes later.